The advancement in technology has made communication easier and cheaper. The available Africa social network sites like facebook, twitter and YouTube are being used today to link up with lost friends and family members. Together with this, they are the most convenient and beneficial means of marketing in this age for both existing and start-up companies.
There are many advantages which this method of marketing has brought to entrepreneurs. Traditional methods of advertising are very expensive especially for a business which is starting up unlike the use of these sites where the only thing required is to have an account and spend as much time marketing the product or services by updating the profile. The various tools like use of promotional material provided in these sites, helps a businessman to post videos and written materials like articles for marketing purposes.
The fact that these sites are readily available for anyone to use makes them the best for marketing. It is a level ground where every businessman gets to promote his products despite the size of his company or even how much money he makes annually. His only duty is to ensure he has used every available tool to reach as many people as possible.
Just the basic skill in the use of information communication and technology is required. This is unlike the earlier methods where proficiency is required to bring out an article to the targeted group of people through either radio or television network. This makes it possible for one to market his or her product from the comfort of the office or home by just using the mobile phone, which almost everybody is in possession of.
The intention of marketing is to be able to reach as many potential customers as possible and this influences the mode of advertisement to be selected. The older means of advertisement like use of posters or flyers are put in specific spots for people to see though this does not given a high chance of them seeing it and it was limited to only that area. Use of socializing sites to market on the other hand covers a very wide area with a lot of ease.
Traditional methods give a one way channel of communication between the potential customer and the businessman. This is not the case with use of these sites because the businessperson is able to interact with his potential customers or already existing customers and gets their views. They use these views to improve his marketing skills online hence creating a two way communication between him and them.
Sometimes an advertisement post can have errors which need to be corrected. The use of the older modes of advertisement would not allow for any correction when the advertisement is ready due to the cost or redoing it. Marketing in these sites allows flexibility to edit or remove as well as rewrite a whole new post.
There is an increase in the number of companies opting to market using Africa social network though some are still stuck with the traditional methods due to fear of the unknown. The question for every business person out there is if they can afford to miss one in a lifetime chance to make their businesses globally known. There are many advantages of this means of marketing and once tried, there is no going back.
There are many advantages which this method of marketing has brought to entrepreneurs. Traditional methods of advertising are very expensive especially for a business which is starting up unlike the use of these sites where the only thing required is to have an account and spend as much time marketing the product or services by updating the profile. The various tools like use of promotional material provided in these sites, helps a businessman to post videos and written materials like articles for marketing purposes.
The fact that these sites are readily available for anyone to use makes them the best for marketing. It is a level ground where every businessman gets to promote his products despite the size of his company or even how much money he makes annually. His only duty is to ensure he has used every available tool to reach as many people as possible.
Just the basic skill in the use of information communication and technology is required. This is unlike the earlier methods where proficiency is required to bring out an article to the targeted group of people through either radio or television network. This makes it possible for one to market his or her product from the comfort of the office or home by just using the mobile phone, which almost everybody is in possession of.
The intention of marketing is to be able to reach as many potential customers as possible and this influences the mode of advertisement to be selected. The older means of advertisement like use of posters or flyers are put in specific spots for people to see though this does not given a high chance of them seeing it and it was limited to only that area. Use of socializing sites to market on the other hand covers a very wide area with a lot of ease.
Traditional methods give a one way channel of communication between the potential customer and the businessman. This is not the case with use of these sites because the businessperson is able to interact with his potential customers or already existing customers and gets their views. They use these views to improve his marketing skills online hence creating a two way communication between him and them.
Sometimes an advertisement post can have errors which need to be corrected. The use of the older modes of advertisement would not allow for any correction when the advertisement is ready due to the cost or redoing it. Marketing in these sites allows flexibility to edit or remove as well as rewrite a whole new post.
There is an increase in the number of companies opting to market using Africa social network though some are still stuck with the traditional methods due to fear of the unknown. The question for every business person out there is if they can afford to miss one in a lifetime chance to make their businesses globally known. There are many advantages of this means of marketing and once tried, there is no going back.
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